Investment Banking & Financial Services is a comprehensive, NEP-aligned textbook that offers a clear, contemporary, and practice-oriented understanding of the investment banking and financial services ecosystem. It blends core principles with emerging areas such as fintech, ESG and sustainable finance, digital assets, algorithmic trading, and AI-driven analytics. With integrated coverage of regulatory frameworks, Indian and global market practices, and realistic case studies, the book strengthens analytical capability and application skills. Designed for undergraduate learners, faculty, and early-career professionals, it effectively bridges academic learning with industry relevance and career readiness.